1+ week, 6+ day ago   (383+ words) Bluesky has added a small control that says something big about social media fatigue: sometimes, users do not want more reach. That distinction matters. Most social platforms have spent years making virality feel like the default prize. Bluesky is testing…...

2+ week, 3+ day ago   (383+ words) SoundCloud is testing a much more direct version of creator commerce: buying music from the artist profile itself. That changes the role of the SoundCloud profile. For years, the platform has been a discovery layer for artists, especially emerging ones:…...

2+ week, 4+ day ago   (616+ words) Your home can now run on Dunkin’, even when nobody has made coffee. The collaboration includes Febreze AIR sprays, plug-ins and refills, all dressed in Dunkin’s unmistakable orange, pink and pastry-filled visual identity. In other words, Febreze can now make…...

2+ week, 5+ day ago   (830+ words) Every brand wants fans. Far fewer understand that fandom is not simply a more enthusiastic audience. It represents a transfer of ownership. The appeal is easy to understand. In a fragmented media environment, brands want more than reach. They want…...

3+ week, 2+ day ago   (477+ words) McDonald’s found a way to appear at the exact moment its service became unusually relevant. In Hamburg, nearly 3,000 motorists are reportedly caught by speed cameras every day. Serious offenses can result in a temporary driving ban, which creates a fairly…...

3+ week, 2+ day ago   (394+ words) Pumpkin spice has spent years acting as the official flavor of autumn. This year, McDonald’s is asking it to move over. Available at participating McDonald’s locations across the US since August 18, the collection includes a Caramel Apple Pie Iced Coffee,…...

3+ week, 4+ day ago   (238+ words) The image was quickly removed, but screenshots had already started circulating. Heineken could have quietly enjoyed the free exposure. Instead, the brand turned the accidental endorsement into a packaging idea. The concept was accompanied by a simple question in Portuguese:…...

4+ week, 2+ day ago   (197+ words) Instagram has changed its logo. Sort of. Instagram head Adam Mosseri introduced the new design on Instagram, explaining that the wordmark had not changed in a decade and was due for a refresh. He described it as cleaner and more…...

4+ week, 2+ day ago   (386+ words) Most brands put their logo on the product. Domino’s has turned the product into its logo. The pizza uses buttery pan dough with a Parmesan crust, two layers of cheese, a choice of sauce and up to three toppings, finished…...

1+ mon, 1+ day ago   (416+ words) Bumble is taking apart the rule that made Bumble feel different in the first place. Bumble is also extending the response window from 24 hours to 72 hours. The idea is simple: less pressure, fewer missed matches, and a dating experience that…...