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On the #pulseofplay since 1984, The Toy Book is the leading authority on the toy industry in North America and beyond — in print and online.
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- Aug 14, 2026earliest in window
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News
Schleich Takes the Reins with New Premium Collectible Series
3+ day, 21+ hour ago (97+ words) Legacy of Horses re-creates iconic horse breeds as 1:12-scale adult collectibles. After decades of bringing miniature ponies to playrooms, Schleich is horsing around with a new collectible concept for adult equine enthusiasts. The inagural herd features three iconic horse breeds....
The Plastic Directive: 60 Years of Star Trek Toys
4+ day, 21+ hour ago (179+ words) Source: The Toy Book A look at the history of an iconic toy brand that shares a milestone anniversary with The Toy Book. “I think it’s a reflection of the brighter future Trek gives us,” says NECA Brand Manager (and…...
McDonald’s Makes Waves with SpongeBob X One Piece Happy Meal Toys
1+ week, 4+ day ago (224+ words) The mash-up collectibles will be available Sept. 15. Bikini Bottom and the Grand Line are officially on a collision course at McDonald’s. For its latest wave of Happy Meal toys, the restaurant is bringing together two of the most iconic series…...